MatchUp Cookie Policy

At MatchUp Online Casino, we believe in being transparent about how we operate our website and how we use data to improve your experience. This Cookie Policy explains what cookies are, how we use them, and what choices you have regarding their use when you visit our platform at MatchUp Casino.com. By continuing to browse our site, you agree to our use of cookies as described in this document.

What Are Cookies?

Cookies are small text files that are placed on your device — computer, tablet, or mobile — when you visit a website. They allow us to recognise your device on return visits and remember certain preferences or actions you've taken. Here at MatchUp Online Casino, we use cookies to ensure the site functions correctly, to personalise your experience, and to gather analytical data that helps us improve our services over time.

Cookies can be "session cookies," which are deleted when you close your browser, or "persistent cookies," which remain on your device until they expire or are manually deleted. We use both types depending on the purpose they serve.

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for our website to function and cannot be switched off. Without them, services such as the MatchUp casino login process, account management, and secure payment handling would not work. These cookies do not store any personally identifiable information beyond what is required to deliver the service.

• Session authentication to keep you securely logged into your account
• Load balancing to ensure stable access to our platform
• Security cookies to prevent fraudulent activity
• Cookie consent preferences storage

Performance and Analytics Cookies

We at MatchUp Casino use performance cookies to collect anonymised information about how visitors interact with our site. This data helps us understand which pages are most popular, how players navigate between sections, and where technical issues may arise. The insights gathered enable us to continuously optimise the match up casino experience for all users.

• Page visit counts and session durations
• Error reporting and loading speed analysis
• Traffic source identification (e.g. search engine or direct visit)
• Game category engagement metrics

Functional Cookies

Our MatchUp Online Casino platform uses functional cookies to remember choices you make and provide enhanced, personalised features. These are not strictly necessary but significantly improve usability. For example, we store your preferred language settings, region preferences, and any display customisations you have applied.

• Remembering your login name for ease of access (not your passwordamp;)
• Storing regional display settings
• Retaining preferences related to notifications and promotions

Targeting and Advertising Cookies

We may use targeting cookies to deliver relevant promotional content, including information about the MatchUp bonus, seasonal offers, and the Mega Reel welcome promotion. These cookies track your browsing behaviour across our website so that we can show you content that is more relevant to your interests. We at MatchUp Online Casino work with trusted third-party partners to manage advertising activity, and these partners may also set cookies on your device in line with their own privacy policies.

• Tracking which promotional pages you have visited
• Serving personalised matchup casino bonus communications
• Frequency capping to avoid showing the same promotion too many times
• Conversion tracking for our marketing campaigns

Third-Party Cookies

Our MatchUp Casino website may include content or functionality provided by third parties, such as game studios, analytics providers, and customer support tools. These third parties may set their own cookies on your device. We do not control these third-party cookies and recommend reviewing the relevant privacy policies of those providers directly.

Key third-party services that may place cookies through our site include:

• Google Analytics — for anonymised traffic and behaviour analysis
• Evolution Gaming — used to power our live casino features
• Customer support platforms enabling our 24/7 live chat service
• Payment processors including PayPal, Skrill, and Neteller

Cookies and Responsible Gambling

At MatchUp Online Casino, we take responsible gambling seriously. Certain cookies help us monitor gameplay patterns and support our safer gambling tools. These include session time reminders and affordability check triggers. We do not use these cookies for marketing purposes — their sole function is to support player protection in line with our UK Gambling Commission licence obligations (account 39175).

How to Manage and Control Cookies

You have the right to accept, decline, or manage cookies at any time. When you first visit our site, we present a cookie consent banner that allows you to make your selections. You can also update your preferences at any point through our cookie settings tool. Please note that disabling certain cookies — particularly strictly necessary ones — may affect the functionality of MatchUp Casino.com, including your ability to complete the matchup login process or access your account securely.

Browser-Level Controls

Most web browsers allow you to control cookies through their settings. You can set your browser to block or alert you about cookies, delete existing cookies, or browse in private/incognito mode. Below are links to cookie management guidance for common browsers:

• Google Chrome — Settings → Privacy and Security → Cookies
• Mozilla Firefox — Options → Privacy and Security
• Safari — Preferences → Privacy
• Microsoft Edge — Settings → Cookies and Site Permissions

Opt-Out of Analytics

To opt out of Google Analytics tracking specifically, you can install the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout. We respect these choices and will not attempt to override them.

Do We Use a MatchUp App?

Currently, we do not offer a dedicated matchup casino app for download. Our platform at MatchUp Online Casino is fully optimised for mobile and tablet browsers using HTML5 technology, meaning you enjoy a seamless experience without needing to install anything. Cookies function in the same way through mobile browsers as they do on desktop, and the same consent options apply.

Cookie Retention Periods

Different cookies we use have different lifespans. We retain cookies only for as long as necessary to fulfil their intended purpose. Below is a general guide to the retention periods we apply:

• Session cookies — deleted automatically when you close your browser
• Authentication cookies — typically retained for up to 30 days
• Analytics cookies — retained for up to 13 months
• Marketing preference cookies — retained for up to 12 months

Updates to This Policy

We reserve the right to update this Cookie Policy from time to time to reflect changes in technology, legislation, or the way we operate our MatchUp Casino platform. When we make significant changes, we will notify you via a banner on our website or through your registered account email. We encourage you to review this page periodically to stay informed about how we use cookies.

Contact Us

If you have any questions about this Cookie Policy or how we handle your data at Match Up Casino, our support team is available 24/7 via live chat at MatchUp Casino.com. You can also reach us by email. We are operated by Jumpman Gaming Limited and licensed by the UK Gambling Commission under licence number 039175-R-319452-022. We are committed to handling your data responsibly and transparently.